It’s Not All Fun and Games …
…or is it? Dr. Robert Prior, professor in Northeastern’s Master of Sports Leadership program, recently took Charlotte students enrolled in his Events Management course on a field trip to a Charlotte Knights minor league baseball game at BB&T Ballpark in Uptown Charlotte. The Knights, whose previous stadium was located just over the North Carolina boarder in Fort Mill, South Carolina, opened its new Charlotte stadium in April of this year.
While a night at the game was fun, students were given an assignment associated with their visit to the ballpark. Analyzing the details necessary to make a large event like a Knights game successful and ensuring continuous fan satisfaction, students were asked to perform a SWOT analysis of the game, focusing on event operations and everything from hospitality and concessions, to security, sound system equipment, signage and the effectiveness of video boards and other mediums.
The overall objective of the Event Management course is to teach students the strategies and techniques required to run successful events. It offers students an opportunity to learn how to manage logistics; the who, what, where, when, and how of running the event; how to develop checklists and manage processes to keep things running smoothly; and how to have contingency plans. The course covers the basic details involved in running events, as well as other topics such as working with vendors, community organizations, spectators, and celebrities.
The Master of Sports Leadership program was designed to help prepare students for a career in the sports industry—whether it’s working with a professional or intercollegiate sports team; in marketing, communication, or sports management; or even in a fitness or health club. The curriculum offers courses that examine the social and business issues that are critical to the sports leadership industry.
About the Author:
As the Assistant Director of Admissions, Tammy McNish acts as the he primary contact for associations, organizations and community events related to the recruitment and enrollment in the region’s social sector including education, nonprofit, government, sports and tourism organizations. McNish received a bachelor’s degree in communication arts from Hood College in Maryland, where she graduated with departmental honors. In 2003, she was selected for the Los Angeles Times Jim Murray Sports Journalism Workshop.