LinkedIn is typically stereotyped as a recruiting platform for where you should upload your resume when you’re on the job hunt. Sure, this may be the case at one point but over the years LinkedIn has grown to be way more than that. Your LinkedIn profile is a major component to your personal brand and you should give it the same tender love and care that you do for your Facebook page, maybe even a little more. I say this because typically the first thing that comes up when I google someone’s name is a link to their LinkedIn profile page. This isn’t by coincidence either, it’s a partly due to Google’s search algorithm that pushes SEO and Social content to the top of the search results page.
So now what? You might be wondering what the purpose is for LinkedIn other than getting noticed by recruiters. Well, LinkedIn has grown into a special community for professionals and industry leaders to play and connect online. Taking full advantage of LinkedIn’s features will really help establish yourself as an expert, build your network, and impress your future employer.
Here are 5 ways to build your brand by using LinkedIn.
- Start with the basics: Make sure you have a good profile picture that represents you professionally. Edit your headline, work summary, work experiences, and add a memorable background picture or cover image. Don’t just copy and paste your resume on your LinkedIn profile. Use this space to show your creativity while maintaining your professionalism. Make your headline sound attractive, unique, and thoughtful. You want to call out your value proposition and what you have to offer in your work summary. For your work summary, I recommend summarizing your experience in bullets or in one paragraph. Don’t leave it blank. A blank work summary can come off as lazy.
- Share content: It’s not enough to just update your profile, you need to share meaningful and thoughtful content that pertains to your audience. Are you going to be a marketer, finance wiz or health professional? It might be wise to start reading industry related sites or blogs and share them on your profile. By continuously sharing meaningful content, you are showing your network and potential employers that you’re educating yourself on industry trends and topics.
- Don’t just be a microphone, engage with your connections: While it is important to share great content, definitely don’t limit yourself to that one action. With so many automated sharing content tools, it’s easy to tell who has gotten lazy. Laziness weakens your credibility. You want to engage in conversations with your connections by either commenting or liking their posts.
- Join A Group: Are you an aspiring journalist? There’s a LinkedIn Group for that. A business and finance professional? There’s a group for that! LinkedIn Groups are a special place that caters to a niche audience where you can ask questions and engage with people in the field. Joining a group can also lead to great connections. For instance, a great group for Womens Professional is Connect: Professional Women’s Network, Powered by Citi.
- Get with the Pulse: Pulse is LinkedIn’s blogging platform and anyone is allowed to post on there. I recommend writing about the industry to help add credibility to your personal brand. This will help you build a following and strengthen your networks. Also if a potential employer is asking you for a writing sample, you can easily just link them to your Pulse articles.