Relevance in a 2-sided Marketplace at Pinterest
5:30p.m. - 7:00p.m.WeWork | 600 California St, San Francisco, CA 94108
In this talk Roelof van Zwol’ll focus on the relevancy of ads when operating a 2-sided marketplace at Pinterest. How best to measure relevancy in context of a user experience, the different facets of relevancy, predictive modeling for ads relevance and the integration of relevance in the utility function of the second price generalized auction.
About The Speaker
Roelof van Zwol is the head of Ads Quality at Pinterest. The team is responsible for (1) helping advertisers define the audience they want to reach through services such as Act-a-like modeling, interest targeting, etc, as well as the ML models that power the ads delivery system to determine which ads to show to a Pinner in a generalized second prize auction. Previously, Roelof was the Director of Product Innovation at Netflix. There he was responsible for the innovation of Netflix’s content promotion and acquisition algorithms. Prior to joining Netflix, Roelof managed the multimedia research team at Yahoo!, first from Barcelona, Spain, and later from Yahoo!’s headquarters in California. He started his career in academia as an assistant professor in the Computer Science department in Utrecht, the Netherlands, after finishing his PhD at the University of Twente in Enschede, the Netherlands.