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Overview

The career trends in communications and marketing are clear – the demand for professionals with digital skills is sky high. Digital channels (search engines, websites, social media, email, mobile, etc.) and technology have transformed what it means to be a communication or marketing specialist. To pursue a career in these fields, you need both the new skills and hands-on experience in applying them.

In our Digital Communication and Media program you will develop a range of digital competencies, from research and content creation to assessment and channel development. And you will put those skills to work designing, implementing, and managing a major communication campaign as a participant in our one-of-a-kind Virtual PR Firm.

Check out the unique Virtual PR Firm at the heart of the learning experience.

 


More Details

Unique Features

  • Acquire the digital communication and media skills that can advance your career in a wide range of organizations in both the private and nonprofit sectors.
  • Gain ‘real-life’ strategic and tactical capabilities through the design and implementation of an actual communication campaign.
  • Build virtual workplace skills, from presentations to team collaboration, that will enable you to succeed regardless of where your future employer may be based.

Curriculum

General Requirements

Bachelor of Science in Digital Communication and Media General Requirements

University-Wide Requirement

Minimum 120 total semester hours required

Minimum 2.000 GPA required

Students must earn a minimum of 60 Northeastern University semester hours in order to receive a bachelor’s degree.

Note: Individual program requirements may exceed the above minima.

NUpath Requirements

All undergraduate students are required to complete the NUpath Requirements.

Foundation Courses

24 semester hours required

English

Complete one of the following two courses with corresponding labs:

ENG 1105 - College Writing 1 
3.00 
ENG 1106 - Lab for ENG 1105 
1.00 
ENG 1103 - College Writing 1 for Nonnative Speakers 
3.00 
ENG 1104 - Lab for ENG 1103 
1.00 

Complete the following two courses with corresponding labs:

ENG 1107 - College Writing 2 
3.00 
ENG 1108 - Lab for ENG 1107 
1.00 
ENG 3107 - Writing for the Professions: Business and the Social Sciences 
3.00 
ENG 3108 - Lab for ENG 3107 
1.00 
Information Technology
ITC 2016 - End-User Data Analysis Tools 
3.00 
Mathematics
MTH 1100 - College Algebra 
3.00 
MTH 2310 - Statistics for the Behavioral and Social Sciences 
3.00 
Philosophy
PHL 2120 - Ethical Issues in Communication 
3.00 

Major Courses

51 semester hours required

Business
MGT 1100 - Introduction to Business 
3.00 
Visual Media and Art
ART 2100 - Foundation in Visual Communication 
3.00 
ART 2200 - Fundamentals of Graphics and Publishing Production 
3.00 
ART 4100 - Graphic Communication 1 
3.00 
ITC 3400 - Web Design and Multimedia 
3.00 
Marketing
MKT 2100 - Principles of Marketing 
3.00 
MKT 2220 - Consumer Behavior 
3.00 
Communication
CMN 1100 - Organizational Communication 
3.00 
CMN 2310 - Professional Speaking 
3.00 
CMN 3220 - Introduction to Public Relations 
3.00 
CMN 3250 - Mediated Communication and Media Relations 
3.00 
CMN 3330 - Digital Communication and Organizations 
3.00 
CMN 3350 - Intercultural Communication 
3.00 
CMN 3400 - Advanced Organizational Communication 
3.00 
TCC 3200 - Digital and Social Communication Technologies 
3.00 
Writing
ENG 3260 - Writing to Inform and Persuade 
3.00 
TCC 3450 - Writing for the Web 
3.00 

Major Electives

15 semester hours required

TCC 3220 - Technical Promotional Writing 
3.00 
ART 2000 - Typography: Communicating Content with Form 
3.00 
CMN 3360 - Crisis Communication 
3.00 
ITC 2000 - Principles of Systems Analysis and Design 
3.00 
ITC 2100 - Introduction to Programming (Java) 
3.00 
ITC 2400 - Web and Mobile Development 
3.00 
ITC 2300 - Database Management Systems 
3.00 
ITC 3150 - Database Websites 
3.00 

Capstone

3 semester hours required

CMN 4850 - Capstone in Professional Communication 
3.00 

Electives

Complete a minimum of 27 semester hours to reach 120 semester hours.

Experiential Learning

Northeastern's signature experiential learning model combines academics with professional practice to help students acquire relevant, real-world skills they can apply to their desired industry. Each program offers its own unique experiential learning opportunities, but they might include:

  • Experiential Learning at Work — Working professionals collaborate with their employer to develop a project that addresses a key business need their company has in an area they want familiarity with.
  • Experiential Network (XN) — Students work virtually with a sponsoring organization on a short-term project over a six-week period.
  • Full-Time Co-op Opportunities — Students on co-op work in a paid position in their field of study for three to six months.

Experiential learning hero image

Career Outcomes

Career Outcomes

Digital communications skills are in high demand by employers. In particular, employers are seeking skills ranging from social media and search engine optimization to web development and video storytelling, to name a few.

What can you do with your degree?

This bachelor’s degree program is designed for students who are interested in a variety of jobs within communications and marketing. Examples include copywriters, social media specialists, web designers, video specialists, public relations representatives, and marketing communications specialists.

Industry-Aligned Faculty

The faculty team behind the BS in Digital Communication and Media brings real-world communications leadership, a hands-on teaching background, and a commitment to an unparalleled hands-on learning experience. Meet them: Carl Zangerl, Ed Powers.

 

Industry-Aligned Faculty

Our industry-aligned faculty bring relevant real-world experience, knowledge, expertise, and connections that will help you achieve your career goals.

Carl Zangerl
Assistant Teaching Professor
Ed Powers
Assistant Teaching Professor

Admissions

    Fall, Spring, Summer
    Entry terms
    Are you ready to take your career to the next level? If so, take the next step.

Financial Info

The university's financial aid policies are designed to enrich our campus community by ensuring that Northeastern is affordable for all admitted students.

  • $1.6K Cost Per Course