Whether the subject is FDR’s New Deal or the evolution of Alfred E. Neuman, the stories in the debut issues of these iconic magazines offer an intriguing glimpse into who we were and how far we have come. For example, an advertisement in the February 1930 issue of Fortune extols the benefits of “manufactured weather” to cool down New York’s skyscrapers, while five decades later, the February 1984 issue of Macworld includes an article explaining a newfangled contraption called a “mouse.”

The exhibit is thanks to Steven Soboroff, a Los Angeles business leader and father of Leah, AMD’17. Soboroff is an avid collector who inspired Gallery 360’s exhibit of celebrity-owned typewriters
in 2013.