Messaging Standards
The Office of Marketing and Communications, working in concert with the Office of the President, Enrollment Management and Student Life, Undergraduate Admissions, and other offices at the University, has developed standardized language that conveys the Northeastern brand editorially. These range from a general profile of the University to specific student recruiting messages that serve to differentiate the Northeastern undergraduate experience from that of our competitors.
Adopting this language for your communications, whenever appropriate and germane to your audience, will help to maintain the Northeastern brand, and will bolster your overall message. If you have any questions about how and when to use this language, please contact the editorial director in the Office of Creative Services at (617) 373-5443.