Co-op Centennial
The Centennial Logo and Message
Co-op Centennial Logo Guidelines
Download the Co-op Centennial Logo
The Centennial Logo and Message
As Northeastern University marks the centennial of cooperative education in 2009–2010, the University and its individual units will include a broad variety of existing events and programs in the centennial celebration.
The Office of Marketing and Communications has developed a centennial logo as well as messaging language that units can apply to print and electronic communications promoting their centennial-related events and programs.
While the centennial is an occasion for the University community to look back with pride at our history of cooperative education and the many alumni whose lives have been transformed by it, Northeastern’s message focuses on the present and future: where co-op is today, and more important, its continued evolution tomorrow. Mindful that space and appropriate use are always variables, we’ve included three recommended versions of different lengths.
Short
Now in its 100th year at Northeastern University, the world’s most innovative cooperative education program will prepare students for the global challenges of the next 100 years.
Medium
Now in its 100th year at Northeastern University, the world’s most innovative cooperative education program is well positioned to prepare students for the global challenges of the next 100 years. Since its founding in 1909, our co-op program has always evolved to meet the changing needs of our students and our world. Today, co-op, integrated with classroom studies, enables our students to make an impact in the world—before they graduate. In the next century, we will continue to develop co-op’s global potential, and continue to empower our students to navigate the unknown.
Long
Now in its 100th year at Northeastern University, the world’s most innovative cooperative education program is well positioned to prepare students for the global challenges of the next 100 years. Since its founding in 1909, our co-op program has always evolved to meet the changing needs of our students and our world. It was originally established as a way for students to finance their education while learning job skills working for local companies. Today co-op is closely integrated with classroom studies, and gives students the power to engage with the world through work, research, and public service in 450 communities in the United States and 39 countries around the globe.These experiences inspire our students to pursue greater academic challenges, provide unmatched opportunities for intellectual, professional, and personal growth, and instill students with the confidence and sophistication to pursue their own path, wherever it may lead. Co-op enables our students to make an impact in the world—before they graduate. In the next century, we will continue to develop co-op’s global potential, and continue to empower our students to navigate the unknown.
Northeastern University Co-op Centennial Logo Guidelines
Guidelines for proper logo usage are outlined below. Using the co-op centennial logo properly and consistently reinforces the identity and recognition of the centennial anniversary.
Logo
• The co-op centennial logo is a contained shape, a rectangle.
• Reproduce the logo only from files provided, using authorized standards.
Colors
• The approved logo print colors are PMS 186 (red) and black.
• The CMYK color matches are red = 100m 90y 5k; black = 100k
• The RGB color matches are red = 204R; black = 35R 31G 32B.
Proportions
• The logo can be enlarged or reduced proportionally.
• The minimum size of the logo should be one-inch wide (shown below)
• Do not stretch or distort the logo in any way.
Logo files
Electronic logo files are organized in folders by color:
• Black and white is for one-color printing
• PMS is for offset printing
• CMYK is for four-color process digital printing
• RGB is for Web sites
Electronic logo file formats
• PDF, EPS – vector files for high-resolution printing
• JPG, PNG – web files
• PNG – Microsoft files
Letterhead
• 8.5” X 11” paper
• Type specifications:
- School/Office name is set 8.5pt on 9.5pt ITC New Baskerville Italic
- Address is set in 8pt on 9.5pt Northeastern Baskerville. Numerals should be set in 8.5pt on 9.5pt ITC New Baskerville Oldstyle Figures.
• Typing Format:
- It is suggested that letters should be typed in Helvetica Light 10pt with 15pt line spacing. Margins for typing are displayed on the example shown below.
Download the Co-op Centennial Logo
“Co-op100”–CMYK
“Co-op100”–SPOT
“Co-op100”–BLACK
“Co-op100” with University Identity–CMYK
“Co-op100” with University Identity–SPOT
“Co-op100” with University Identity–BLACK
Web
“Co-op100”–WEB
“Co-op100”–WEB BLACK
“Co-op100” with University Identity–WEB
“Co-op100” with University Identity–WEB BLACK
Co-op Centennial Web site
Marketing and Communications has teamed up with the Advancement office to create a special Web site for the Co-op Centennial celebration year. 100 voices for 100 years will be launching in late October.
148 NU Historical Photographs Online.
Additional Centennial Resources (PDF)