Resources and Contacts
This section contains a list of important contact
information and current resources. Please keep in mind that this toolkit
will be evolving over time. Check this Web site often for new standards
and tools.
| Brand Guidelines |
Resources |
Brand Guidelines
Graphic Standards
For general information about Northeastern’s graphic standards
contact the art director in the Office of Creative Services at
(617) 373-5728.
For information about use of Northeastern logos and other identifiers contact the associate director of marketing programs at (617) 373-5389.
For information about use of the athletic mark contact the director of athletics marketing & promotions at (617) 373-2515.
Editorial
Standards
For information about branding messages or editorial style contact the
editorial director in the Office of Creative Services at (617) 373-5443.
For more information, see Messaging Standards.
Font purchasing
The official University fonts may be purchased at the Fontshop by calling 1.888.333.6687, or
visiting www.fontshop.com.
Merchandise
and Licensing
Northeastern has a licensing program that regulates the use of its identifiers
on items such as T-shirts and other merchandise. The licensing process
ensures that Northeastern marks are used appropriately and only on products
approved by the University.
Anyone wishing to commercially produce the marks, logos and symbols of the University must obtain permission through the appropriate office as listed below:
For the Northeastern University Athletics Marks, contact the Husky Athletics Club at (617) 373-2582.
For the Northeastern University logo and tagline, contact the director of interactive and marketing programs at (617) 373-5389.
Broadcast
and Multimedia
Radio and television advertising promoting the University must be approved
and contracted by University Marketing and Communications.
The University's brand guidelines apply to all media, including videotapes, CDs, multi-media projects, and advertising. All must conform to the University's graphic and messaging standards.
For information about broadcast or multimedia promotions contact the director of interactive and marketing programs at (617) 373-5389.
Resources
Marketing Communications
For assistance in planning or implementing marketing communication systems
to promote a program, initiative, or event, contact the director
of interactive and marketing programs at (617) 373-5389.
Templates and
Downloads
To access Quark files for the print templates as well as to adapt them
for your specific communications needs, contact NU
Reprographics at (617) 373-2766. The downloadable files offered
on this site are also available.
Web Standards
For general information about Web standards, contact the associate director
of interactive marketing and web services at (617) 373-8874.
Interactive
Marketing
To learn about how various interactive tools and new technologies can
help enhance your marketing strategies contact the associate director
of interactive marketing and web services at (617) 373-8874 or the director of marketing programs at (617) 373-5389.
Web Training
and Technology Courses
For training in our content management system, Serena Collage, please visit
www.neu.edu/collage.
For training in a variety of Web and computing courses contact the Edtech Center at (617) 373-3157 or contact@edtech.neu.edu.
For instruction on office-related computing courses
such as Lotus Notes or Microsoft Office software contact IS Customer
Service at (617) 373-5788.
Signage
The University
Sign Shop creates a variety of signage that is located throughout
campus; from the Braille number plates on elevators and the signs and
banners you see on the quad, to the plaques identifying each building.
For information on the required format for campus
signs, pricing, and ordering call (617) 373-2725.
Photography
For photography needs, such as specific image requests beyond the image
library contact University Photography at (617) 373-5450.
Vendor List
For a list of University preferred print vendors contact the University
buyer in the purchasing department at (617) 373-2137.
Competitive
Bidding Policy
If you’re producing a print piece on your own, you’ll need
to be aware of the purchasing department’s requirements for competitive
bidding. For more information contact the University buyer in the purchasing
department at (617) 373-2137.