Typography
Northeastern Baskerville
Our new wordmark is in a custom typeface, composed of a unique set of letterforms, used only by Northeastern, based on the typeface Baskerville. The typeface is designed primarily as a display face, and outside of the graphic identity usage, may be applied only by the Office of Marketing and Communications or authorized vendors.
Print
ITC New Baskerville and Helvetica are the official fonts of the University. Specific versions include: ITC New Baskerville Roman, ITC New Baskerville Italic, ITC New Baskerville Bold, and ITC New Baskerville Small Caps; and Helvetica Light, Helvetica Light Oblique, Helvetica Medium, Helvetica Bold, and Helvetica Oblique. In addition, the Scala family of serif typefaces is a recommended option for formal invitations and other formal documents.
Helvetica |
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A classic sans serif typeface which is an effective choice for titles, heads, and subheads that must command attention. |
ITC New Baskerville Roman  |
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A highly legible serif typeface. Use for large amounts of body text or for heads, subheads, and captions. |
ITC New Baskerville Italic |
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Use to call attention to short blocks of text, such as heads, subheads, and captions. |
ITC New Baskerville Bold |
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A good choice for heads, subheads, and captions. |
Web
The approved Web site body font is Verdana. Sans serif secondary options
in the HTML code are Arial and Helvetica, and only for browsers that
don’t have Verdana. For more information, see Web
Standards.
Font Licenses
Licenses for the ITC New Baskerville and Scala fonts are available for use on University projects, and are not intended for personal use. Fonts must be used
in accordance with Northeastern's
Appropriate Use Policy.
Fonts must be requested via email by a University faculty or staff member (as indicated by a first initial, last name @neu.edu email address). If fonts are to be used by student workers or external vendors, the request for fonts must come from a University faculty or staff member and list the name and email address of the person who will be using the fonts.
Fonts are restricted to two licenses, per college or division, per year. Additional licenses may be purchased at the Fontshop. 1.888.333.6687, www.fontshop.com
To obtain fonts:
- Please contact NU Reprographics at graphics@neu.edu,
indicating required font(s).
- Include requestor's full name, title, department and contact information in the request.
- An email will be sent to the requestor, which allows
the font to be downloaded once, anytime over the next 10 days.