The Northeastern Brand
Northeastern Personality Attributes
The University’s attribute profile is a summary of Northeastern’s institutional personality—both the traits we possess and those we aspire to.
Our messages about who and what we are as a university
get their emotive power—their vibe and attitude—from these attributes,
so this profile is a useful tool for anyone in the business of communicating
about Northeastern and its programs.
Challenging
Innovative, Ambitious, Confident, Leaders and Doers, Bold, Assertive
Connected
Active, Engaged, Worldly, Committed—to the enrichment of the Northeastern
community and our neighbors, our city, our world
Experienced
Knowledgeable, Grounded, Prepared, Savvy, Real-life understanding
Distinctive
Pursuing our own path to excellence, seeking new and better solutions