INDIA: Marketing in Asia and India Dialogue “CLOSED”


Program Website Type:   |  Minimum GPA:
Yerevan, Armenia Map


  • Summer 2 Semester - July 7 - August 13, 2014 (dates subject to change)

Application Deadline

  • Summer 2 Semester - Priority Deadline: November 15, 2013

Priority deadline is November 15th with a final deadline of January 26th. Program accepting applications until filled and is subject to close at any time.


Faculty Leader: Lefevre, Duane (

Study Abroad Coordinator: Colleen Boyle (

Information Sessions:

  • Tuesday, October 29 @ 1pm: Curry #342
  • Tuesday, October 29 @ 6pm: Curry #332
  • Wednesday, November 6 @ 6 pm: NU YMCA #109
  • Thursday, November 7 @ 11am: Curry #334

Term: Summer II


  •  MKTG4220, Marketing In Asia
  • INTL4944 “Dialogue of Civilizations - Regional Engagment: India and its Glorious Contradictions


India has one of the most fascinating cultures in the world. You’ll find the origins of the Hindu, Buddhist and Sikh religions here as well as World Heritage sites as diverse as Qutb Minar, the Ajanta and Ellora Buddhist Caves, Jantar Mantar Observatory, Victoria Terminus and of course the Taj Mahal (one of the seven wonders of the world). From a business perspective, over a billion consumers live there and it has had one of the fastest growing economies in the last twenty years. What was once the biggest market in the world for Rolls Royce is now a must win market for P&G, Ford, IBM and Boeing. It is also a growing source of the world’s software and major destination for business process outsourcing.

The India Dialogue takes an in-depth look at India from both cultural and business perspectives. The cultural component includes a comprehensive overview of Indian history, culture, religion, politics, food and society. The business component delves into marketing and business in the second most populous nation on earth. The Marketing in Asia course will explore India’s evolution into a must win market, its burgeoning middle class and the ‘Fortune at the Bottom of the Pyramid’.

There will be extensive dialogue with Indian students and business people and site visits to:

  • Local Advertising Agencies in Mumbai
  • Conde Nast India and a Public Relations Agency
  • Reliance Communications BIG FM radio studios and the NDTV cable news network studios
  • A guided tour of the Dharavi slum (Asia’s largest) and its amazing economic ecosystem
  • Greenlight Planet which manufactures and distributes low-power LED lanterns via innovative distribution networks to rural India
  • The Bannerghatta Tiger and Lion Reserve in Bangalore
  • Taj Mahal the jewel of Muslim art in India and one of the seven wonders of the world
  • Fatehpur Sikri, an abandoned city; one of the best preserved examples of Mughal architecture
  • The Amber Fort known for its artistic style, blending both Hindu and Rajput elements
  • The village of Channapatna in rural Karnataka where local craftspeople specialize in brightly colored wooden toys

We’ll base ourselves in India’s financial and marketing capital (Mumbai) for two weeks moving on to a week in its silicon valley (Bangalore) with our final week in the rich historical golden triangle in the North (Delhi/Agra/Jaipur).


  •  MKTG4220, Marketing In Asia
  • INTL4944 “Dialogue of Civilizations - Regional Engagment: India and its Glorious Contradictions

Eligibility Requirements

  • Minimum 2.5 GPA
  • Successful completion of MKTG 2201
  • All applicants will be interviewed prior to final selection

Application Procedure

    • Online Dialogue of Civilizations application (available on OISP website and myNEU)
    • $500 non-refundable program deposit paid through NUPay.* Be sure to select the appropriate summer term.**
    • One copy of passport ID page – to be given directly to your faculty leader after acceptance.
    • 2-3 page essay answering the following questions (copy and pasted into online application):
    1. What are your personal and academic reasons for wishing to participate in this Dialogue of Civilizations program?
    2. How will the program further your academic and career goals?
    3. What is your previous travel and language experience, if any?
    4. What courses have you taken which are directly relevant to the program?

    *If you are not accepted into your Dialogue program, the $500 deposit will be credited to your student account.

    **Applications are not considered complete until deposit is received. This deposit will be applied to the full cost of the program.

    **Faculty may require additional information and/or interview (after application deadline)

Schedule Appointment →


Tuition: $10,195

DOC Fee: $2,500

Tuition and DOC Fee cover 8 Northeastern credits, round-trip airfare from Boston, housing for program duration, International SOS assistance, as well as some local transport, excursions and group meals.


*** Subject to Change***

July 08/15        07N     Mumbai (Colaba)          The Fariyas Hotel

July 15/17        02N     Aurangabad                   Lemon Tree Hotel

July 17/24        07N     Mumbai (Bandra)          Executive Enclave Hotel

July 24/26        02N     Mysore                         Hotel Reegalis

July 26/Aug 4   09N     Bangalore                     Lemon Tree

Aug 04/07        03N     Jaipur                           Lemon Tree or Rajputana Sheraton Hotel

Aug 07/09        02N     Agra                             Wyndham Grand or ITC Mughal Hotel

Aug 09/13        04N     Delhi                            The Royal Plaza or The Park Hotel


Mumbai is the business, financial, fashion and advertising capital of India. Our accommodations are downtown, in the city for our first week and in the business district the second week.

Aurangabad is a more rural area as well as a tourist hub, surrounded with many historical monuments, including the Ajanta Caves and Ellora Caves, which are both UNESCO World Heritage Sites and featured in the book, 1000 Places to See Before you Die.

Bangalore is the high tech, business process outsourcing and software capital of India. Our accommodations are downtown, in the city.

Delhi is the seat of government and significant historical and cultural sites. We will also spend time in the other two parts of the ‘Golden Triangle’, Jaipur and Agra. All three are rich in sites of cultural, religious and historical significance to India. Our accommodations are either downtown or in historical areas of the cities.