Multiple Locations: Marketing in Asia and India Dialogue (Closed)

India

Dates

• Summer 2 Semester - July 8 - August 11, 2013

Application Deadline

• Summer 2 Semester - Applications will be accepted on a rolling basis and program may fill at any time. Final deadline – January 24.

Description

Information Sessions:  

Faculty Leader: Lefevre, Duane (d.lefevre@neu.edu)

Study Abroad Coordinator: Daisy Biddle (d.biddle@neu.edu)

Term: Summer II

Courses: 

•  MKTG4220, “Marketing In Asia” (Marketing Elective)
• INTL4944 “Dialogue of Civilizations. India and its Glorious Contradictions”

Description:

India has one of the most fascinating cultures in the world. You’ll find the origins of the Hindu, Buddhist and Sikh religions here as well as World Heritage sites as diverse as Qutb Minar, the Ajanta and Ellora Buddhist Caves, Jantar Mantar Observatory, Victoria Terminus and of course the Taj Mahal (one of the seven wonders of the world). From a business perspective, over a billion consumers live there and it has had one of the fastest growing economies in the last twenty years. What was once the biggest market in the world for Rolls Royces is now a must win market for P&G, Ford, IBM and Boeing. It is also a growing source of the world’s software and major destination for business process outsourcing.

The India Dialogue takes an in-depth look at India from both cultural and business perspectives. The cultural component includes a comprehensive overview of Indian history, culture, religion, politics, food and society. The business component delves into marketing and business in the second most populous nation on earth. The Marketing in Asia course will explore India in three modules: Market Evaluation, Plan Execution and Marketing to the Burgeoning Middle Class and the Fortune at the Bottom of the Pyramid.

There will be extensive dialogue with Indian students and business people and site visits to:

• A local Advertising Agency in Mumbai
• Media House/Public Relations Agency
• Bollywood or regional language film set
• A guided tour of the Dharavi slum (Asia’s largest) and its amazing economic ecosystem
• Greenlight Planet which manufactures and distributes low-power LED lanterns via innovative distribution networks to rural India
• The Bannerghatta Tiger and Lion Reserve in Bangalore
• Taj Mahal the jewel of Muslim art in India and one of the seven wonders of the world
• Fatehpur Sikri, an abandoned city; one of the best preserved examples of Mughal architecture
• The Amber Fort known for its artistic style, blending both Hindu and Rajput elements
• A rural village that participates in ITC’s eChoupal program

We’ll base ourselves in India’s financial and marketing capital (Mumbai) for three weeks moving on to a week in its silicon valley (Bangalore) with our final week in the rich historical golden triangle in the North (Delhi/Agra/Jaipur).

Courses

•  MKTG4220, “Marketing In Asia” (Marketing Elective)
• (Course prefix TBA) 4944, “Dialogue of Civilizations. India and its Glorious Contradictions”

Eligibility Requirements

Successful completion of MKTG 2201

In Person Interview

Application Procedure

• Online Dialogue of Civilizations application (available on OISP website)
• Unofficial transcript which you can download and print from MyNEU
• One copy of passport ID page – To be given directly to your faculty leader after acceptance.
• 2-3 page essay answering the following questions:
1. What are your personal and academic reasons for wishing to participate in this Dialogue of Civilizations program?
2. How will the program further your academic and career goals?
3. What is your previous travel and language experience, if any?
4. What courses have you taken which are directly relevant to the program?

**Faculty may require additional information and/or interview (after application deadline)

**Please note that prior to 11/15/12 your unofficial transcript and essay should be handed in to OISP. After 11/15/12, please send them directly to your faculty leader

Schedule Appointment →

Cost

Tuition: $9,830

DOC Fee:$2,750

Tuition and DOC Fee cover 8 Northeastern credits, round-trip airfare from Boston, housing for program duration, International SOS assistance, as well as some local transport, excursions and group meals.

Accommodations

These are our tentative accommodations pending confirmed numbers of students:

• July 09-17 (8 Nights) Mumbai Krishna palace (good 3.5 star in city)
• July 17-19 (2N) Aurangabad Rama International (India 5star)
• July 19-28 (9N) Mumbai Krishna Palace
• July 28-Aug 02 (5N) Bangalore The Pride (4*)
• Aug 02-05 (3N) Jaipur Holiday Inn (4*)
• Aug 05-07 (2N) Agra Wyndham Grand (Standard 5*)
• Aug 07-11 (4N) Delhi The Royal Plaza (4*-heart of the city).

Accommodations are double occupancy and include breakfast. Check the individual hotel websites or travel sites for list of amenities, etc. A welcome and farewell dinner is included in each of the three cities. Classes will be held in hotel conference rooms.

Destination

Mumbai is the business, financial, fashion and advertising capital of India. Our accommodations are downtown, in the city.

Bangalore is the high tech, business process outsourcing and software capital of India. Our accommodations are downtown, in the city.

Delhi is the seat of government and significant historical and cultural sites. We will also spend time in the other two parts of the ‘Golden Triangle’, Jaipur and Agra. All three are rich in sites of cultural, religious and historical significance to India. Our accommodations are either downtown or in historical areas of the cities.