Programs by Major: Business Administration + Dialogue of Civilizations

INDIA: Marketing in Asia and India Dialogue “CLOSED”

Dialogue of Civilizations | , India

Faculty Leader: Lefevre, Duane (

Study Abroad Coordinator: Colleen Boyle (

Information Sessions:

  • Tuesday, October 29 @ 1pm: Curry #342
  • Tuesday, October 29 @ 6pm: Curry #332
  • Wednesday, November 6 @ 6 pm: NU YMCA #109
  • Thursday, November 7 @ 11am: Curry #334

Term: Summer II


  •  MKTG4220, Marketing In Asia
  • INTL4944 “Dialogue of Civilizations - Regional Engagment: India and its Glorious Contradictions


India has one of the most fascinating cultures in the world. You’ll find the origins of the Hindu, Buddhist and Sikh religions here as well as World Heritage sites as diverse as Qutb Minar, the Ajanta and Ellora Buddhist Caves, Jantar Mantar Observatory, Victoria Terminus and of course the Taj Mahal (one of the seven wonders of the world). From a business perspective, over a billion consumers live there and it has had one of the fastest growing economies in the last twenty years. What was once the biggest market in the world for Rolls Royce is now a must win market for P&G, Ford, IBM and Boeing. It is also a growing source of the world’s software and major destination for business process outsourcing.

The India Dialogue takes an in-depth look at India from both cultural and business perspectives. The cultural component includes a comprehensive overview of Indian history, culture, religion, politics, food and society. The business component delves into marketing and business in the second most populous nation on earth. The Marketing in Asia course will explore India’s evolution into a must win market, its burgeoning middle class and the ‘Fortune at the Bottom of the Pyramid’.

There will be extensive dialogue with Indian students and business people and site visits to:

  • Local Advertising Agencies in Mumbai
  • Conde Nast India and a Public Relations Agency
  • Reliance Communications BIG FM radio studios and the NDTV cable news network studios
  • A guided tour of the Dharavi slum (Asia’s largest) and its amazing economic ecosystem
  • Greenlight Planet which manufactures and distributes low-power LED lanterns via innovative distribution networks to rural India
  • The Bannerghatta Tiger and Lion Reserve in Bangalore
  • Taj Mahal the jewel of Muslim art in India and one of the seven wonders of the world
  • Fatehpur Sikri, an abandoned city; one of the best preserved examples of Mughal architecture
  • The Amber Fort known for its artistic style, blending both Hindu and Rajput elements
  • The village of Channapatna in rural Karnataka where local craftspeople specialize in brightly colored wooden toys

We’ll base ourselves in India’s financial and marketing capital (Mumbai) for two weeks moving on to a week in its silicon valley (Bangalore) with our final week in the rich historical golden triangle in the North (Delhi/Agra/Jaipur).

Italy: Family Business Studies – CLOSED

Dialogue of Civilizations | Verona, Italy

Faculty Leaders: Prof. Justin Craig (

Office Location: 209A Hayden Hall Office Hours: Tuesday 5:00-6:00 p.m. and Wednesday 8.30-9.30 a.m.

Study Abroad Coordinator: Katie Rabbitt Burke (

Information Session:

Learn more about the Italy Info Session! Date: Tuesday, November 5th Time: 6-7pm Location: 12 Hayden

Term: Summer I


  • ENTR3346: Family Business in Italy
  • ENTR3348: Family Business: A Global Perspective


The Family Business Studies Italy Dialogue provides students with:

  • a comprehensive contemporary overview of Italian family business dynamics, politics, history, culture ,and society, with an intentional focus on the comparisons between Northern Italy versus Southern Italy. Through formal and informal activities (lectures, company and historical site visits, dialogues), students engage with NU professors, plus guest lecturers, and Italian family business leaders in dialogue and discussion of contemporary challenges sustaining business across generations as well as related topics concerning impact of current events, culture, history, and global issues.
  • an understanding of: why families continue to play such a large role in some of the most prominent firms in emerging and mature economies? how families in business manage to maintain ownership control, yet divest of unrelated business ventures? how Italian family businesses internationalize yet maintain control?