Programs by Major: Business Administration + Dialogue of Civilizations
Multiple Locations: Marketing in Asia and India Dialogue (Closed)
Dialogue of Civilizations | , India
Information Sessions:
- Tuesday, October 30 from 10am to 11am in 235 FR
- Friday, November 2 from 1pm to 2pm in 109 YMCA
- Wednesday, November 7 from 4pm to 5pm in 114 YMCA
Faculty Leader: Lefevre, Duane (d.lefevre@neu.edu)
Study Abroad Coordinator: Daisy Biddle (d.biddle@neu.edu)
Term: Summer II
Courses:
- MKTG4220, “Marketing In Asia” (Marketing Elective)
- INTL4944 “Dialogue of Civilizations. India and its Glorious Contradictions”
Description:
India has one of the most fascinating cultures in the world. You’ll find the origins of the Hindu, Buddhist and Sikh religions here as well as World Heritage sites as diverse as Qutb Minar, the Ajanta and Ellora Buddhist Caves, Jantar Mantar Observatory, Victoria Terminus and of course the Taj Mahal (one of the seven wonders of the world). From a business perspective, over a billion consumers live there and it has had one of the fastest growing economies in the last twenty years. What was once the biggest market in the world for Rolls Royces is now a must win market for P&G, Ford, IBM and Boeing. It is also a growing source of the world’s software and major destination for business process outsourcing.
The India Dialogue takes an in-depth look at India from both cultural and business perspectives. The cultural component includes a comprehensive overview of Indian history, culture, religion, politics, food and society. The business component delves into marketing and business in the second most populous nation on earth. The Marketing in Asia course will explore India in three modules: Market Evaluation, Plan Execution and Marketing to the Burgeoning Middle Class and the Fortune at the Bottom of the Pyramid.
There will be extensive dialogue with Indian students and business people and site visits to:
- A local Advertising Agency in Mumbai
- Media House/Public Relations Agency
- Bollywood or regional language film set
- A guided tour of the Dharavi slum (Asia’s largest) and its amazing economic ecosystem
- Greenlight Planet which manufactures and distributes low-power LED lanterns via innovative distribution networks to rural India
- The Bannerghatta Tiger and Lion Reserve in Bangalore
- Taj Mahal the jewel of Muslim art in India and one of the seven wonders of the world
- Fatehpur Sikri, an abandoned city; one of the best preserved examples of Mughal architecture
- The Amber Fort known for its artistic style, blending both Hindu and Rajput elements
- A rural village that participates in ITC’s eChoupal program
We’ll base ourselves in India’s financial and marketing capital (Mumbai) for three weeks moving on to a week in its silicon valley (Bangalore) with our final week in the rich historical golden triangle in the North (Delhi/Agra/Jaipur).