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Born or Bred Survey Results How much of successful entrepreneurship is based on a skill set and how much is derived from innate ability? Check out the results. |
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TENU 301: Opportunity Assessment in a Technology-Based Firm DescriptionExplores how to determine customer needs and assess market potential for a new product. Examines techniques for matching product specifications to customer needs. Explores the concept that a product is not just a physical entity but also consists of the product's features, such as warranties, delivery systems, and the nonphysical attributes of pricing, placement, and brand positioning. Mixes theory, techniques, and cases tailored to focus on technology-based products. PrerequisitesSophomore Standing. |
