[Past Event] Reverse Innovation

A conversation with global business strategist Vijay Govindarajan

March 11, 2013
Vijay Govindarajan, known as VG, is one of the world’s leading strategy and innovation experts.

A distinguished international business professor at Dartmouth College’s Tuck School of Business, VG is a co-pioneer of the concept of reverse innovation—when an innovation is adopted first in the developing world. Harvard Business Review deemed the breakthrough one of the “great moments in management in the last century,” and the topic inspired VG’s New York Times bestseller Reverse Innovation, as well as his acclaimed TEDx talk last year.

Why reverse innovation will change the world News@Northeastern 03.12.2013