Sociology Majors Embark on Business Careers

Recently, a freshman sociology major asked some seniors about the role of sociology in business, and specifically wondered about whether sociologists might be involved in marketing and product design. This prompted a lively discussion. What follows is an adapted version of the exchange that ensued.

I did my first co-op with the global advertising team at Reebok‘s world headquarters. Within our department was the rest of the global marketing staff which included digital, retail and public relations (believe it or not, most of the employees did not major in business as an undergrad). There was also the consumer insights team, composed of 2 psych majors and 1 sociology major. The designers and Read more….