Reverse Innovation

Watch this video of President Aoun putting “everything in reverse” inspired by the work of Vijay Govindarajan.

Vijay Govindarajan, known as VG, is one of the world’s leading strategy and innovation experts.

A distinguished international business professor at Dartmouth College’s Tuck School of Business, VG is a co-pioneer of the concept of reverse innovation—when an innovation is adopted first in the developing world.Harvard Business Review deemed the breakthrough one of the “great moments in management in the last century,” and the topic inspired VG’s New York Times bestseller Reverse Innovation, as well as his acclaimed TEDx talk last year.