Blog

Thoughts and ideas from around Scout HQ

Learn to Brand in this Digital World

Got any Thursday night plans? Now you do. Peter DiGeronimo, Steve Gabriel, and Trent Sanders are coming to speak with us about digital branding. They work at 36 Creative, which is a creative agency in Salem, New Hampshire. They will be teaching us about brand strategy - its history throughout the years as well as how it influences companies and customers. 36 Creative has worked with countless companies over the years. What exactly do they…

Empathy in Design Thinking

Jason Goodwin and Victoria Agbey, two members of John Hancock’s Lab of Forward Thinking (LOFT) are coming to speak with us this Thursday. They are going to give us a crash course on the first and most important stage of design thinking: empathy. Why should you come? If you’ve ever wanted to understand how to get a better grip on your customers’ desires and needs, Jason and Victoria will tell you how. Now let me…

Great Design Helps Cloud-Based Companies Win Big

How? Let’s take a look. There have been plenty of companies, or rather software behemoths like Microsoft, Oracle, and SAP who have built some really amazing products. However, the last couple of years have seen the rise of a new crop of software companies offering products on the “cloud.” Before we proceed any further, let’s give you a quick introduction to cloud software. Cloud-based software, also known as Software as a Service (SaaS), allows companies…

Diving into Design Thinking with Fidelity Labs

Last Thursday, we dove into the process of design thinking with some of the best solution creators from Fidelity Labs. In the workshop we focused on developing holistic solutions to a painful experience we all know so well: the weekly laundry load. Here are our key takeaways in each step of the design thinking framework: Empathize: It’s all about understanding the user. Design thinking was developed with the purpose of creating human centered solutions for…

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