Increase in Curves on the Cover of Latina

Abstract

Body dissatisfaction is equally represented among individuals from all racial/ethnic groups. Magazines are a powerful vehicle for disseminating messages about body image and the importance of thinness. Previous studies have examined figure shape and figure exposure in mainstream magazines; however, little is known about Latino magazines. The aim of the present study was to examine the cover-figures of Latina, a magazine targeting the Latino/a community as primary readership, from 1996 to 2012. Magazine covers were coded using a coding-scheme that has been successfully employed in previous studies. Independent raters coded figures as a headshot, partial shot, or full body shot. Partial and full body shots were further coded using a 9-point Figure Rating Scale. For categorical analysis we used a figure rating size