Gloria Barczak - Faculty Profile

Gloria Barczak is Professor of Marketing in the College of Business Administration at Northeastern University. She is currently Chairperson of the Marketing Department and past Co-Director of the Executive MBA Program. Professor Barczak was recently ranked as #19 in a listing of the Worlds’ Top Innovation Management Scholars, in an article published in the May 2007 issue of the Journal of Product Innovation Management.

Focusing on new product development (NPD) with particular emphasis on the NPD process and the management of NPD teams, Professor Barczak’s research has been published in a variety of journals including the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, Marketing Management, Journal of Business Research, Research* Technology Management, R&D Management, Industrial Marketing Management, European Journal of Innovation Management, and Organizational Dynamics. She is a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.

Professor Barczak has worked with a number of companies, including Genzyme, SBC Communications, EMC2, Blue Cross Blue Shield of Massachusetts, Polaroid, EG&G, Zefer, Sterling Commerce and Radisson Edwardian Hotels. She has also undertaken research projects with such organizations as W.R. Grace, Pearson Prentice Hall, AARP, American Red Cross, American Heart Association, Goodwill Industries, Boys & Girls Club of America, American Cancer Society, Modine, Kodak, and Compaq Computer.

Professor Barczak is a member of the Product Development & Management Association (PDMA) and the American Marketing Association (AMA). She has served as the Chair of the 2003 PDMA Academic Research Forum, Track Chair of the New Product Development Track of the 2006 AMA Summer Educators’ Conference, and Co-Chair of the 2006 Innovation Research Network Conference.

Professor Barczak received her Ph.D. in Marketing and Innovation Management from Syracuse University and her M.B.A. degree from SUNY- Albany.