Tao Gao - Faculty Profile

Tao (Tony) Gao, Assistant Professor, Marketing Group. Professor Gao conducts research primarily on effects of existing relationships on buyers' assessments of suppliers' new offerings, customers' store experiences and retail shopping behaviors, multinational firms' foreign market entry modes and their subsequent modifications, cross-cultural marketing, and ethical perceptions of educators.

He has published in Journal of Business Research, Journal of Business Ethics, Research in Marketing, International Review of Retail, Distribution and Consumer Research, Journal of Relationship Marketing, Journal of International Business and Economy, Latin American Business Review, and Multinational Business Review.