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College of Business Administration - Curriculum Guide

Marketing

A business not only designs and manufactures products, but also markets and sells them to manufacturers, wholesalers, retailers, and consumers. All the activities that direct the flow of goods and services from producer to consumer are classified as marketing concerns. Once an organization determines a customer's needs and wants, its first objective is to produce goods or services to satisfy that particular consumer. Essential in all types of businesses are product design, research, pricing, packaging, transportation, advertising, selling, and servicing.

The concentration in marketing is designed to familiarize students with the marketing process and to provide them with the theoretical concepts, skills, and tools necessary to successfully enter and advance in one of the many possible career paths. Students learn to evaluate consumer behavior, employ advertising principles, utilize market research and testing, and develop ways to position products and services in a favorable light. They also explore the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies must be developed.

Students may select courses that lead to one of many career paths within marketing: product or brand management, marketing research, advertising management, retail management, sales management, or international marketing management. See course descriptions for more information.

Five-Year Bachelor of Science Curriculum

Quarters 1­3	See introduction.
Quarter 4	ACC 1111, Financial Accounting; MKT 1435, Introduction to Marketing; MSC 1200, Business Statistics 1; and one nonbusiness elective.
Quarter 5	ACC 1112, Managerial Accounting; MSC 1201, Business Statistics 2; and two nonbusiness electives.
Quarter 6	FIN 1438, Principles of Finance 1; MSC 1301, Management Information Systems; MSC 1441, Operations Management; and one nonbusiness elective.
Quarter 7	FIN 1439, Principles of Finance 2; HRM 1433, Organizational Behavior and Design; and MKT 1331, Marketing Management.
Quarter 8	ENG 1381, Writing for Professions; MKT 1341, Marketing Research; one marketing elective; and one open elective.
Quarter 9	MGT 1446, Managing Legal, Ethical, and Social Issues; one marketing elective; and two open electives.
Quarter 10	MKT 1351, Competitive Strategy; MGT 1450, Business Policy; and two open electives.
Quarter 11	One marketing elective and three open electives.
Four-Year Bachelor of Science Curriculum
Quarters 1­5	See introduction.
Quarter 6	FIN 1438, Principles of Finance 1; MSC 1441, Operations Management; MKT 1331, Marketing Management; and one open elective.
Quarter 7	MKT 1341, Marketing Research; FIN 1439, Principles of Finance 2; HRM 1433, Organizational Behavior and Design; and one open elective.
Quarter 8	ENG 1381, Writing for Professions; MGT 1446, Managing Legal, Ethical, and Social Issues; one marketing elective; and one open elective.
Quarter 9	MKT 1351, Competitive Strategy; MGT 1450, Business Policy; one marketing elective; and two open electives.
Quarter 10	One marketing elective and three open electives.

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