Allentown: Electronic billboard network coming

image from http://articles.mcall.com/2012-07-21/news/mc-allentown-electronic-billboards-20120721_1_digital-billboards-water-and-sewer-allentown-plans

By Scott Kraus | The Morning Call | July 21, 2012

Few would confuse Ed Pawlowski with Don Draper.

But Allentown’s mayor and the dashing lead character of AMC’s hit series “Mad Men” will soon be linked by a common business: advertising.

While Draper dreams up the ads, Pawlowski is just hoping to place them on any manner of city-owned stuff.

If all goes as planned, the city will soon begin squeezing revenue out of ads plastered on everything from public trash receptacles to digital billboards built on city property.

With a pensions-fueled financial cliff looming, Allentown launched an all-out search for cash this spring, capped by the announcement Tuesday that the city hopes to raise as much as $100 million by leasing out its water and sewer systems. Read More

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