3Qs: The movie trailer? So 1998

A viral mar­keting cam­paign for the summer block­buster movie “Super 8” hit the Web more than a year before its the­atrical release last Friday. We asked senior aca­d­emic spe­cialist Ter­rence Masson, director of the cre­ative indus­tries pro­gram at North­eastern, to ana­lyze the impact of using social net­works to drive audi­ences to the movies.