Northeastern researchers unlock details of Uber’s surge pricing—and suggest ways to avoid it

A research team led by North­eastern assis­tant pro­fessor Christo Wilson cracked open the algo­rithm that drives Uber’s surge pricing. The team exam­ined ‘surge regions’ within cities and reports find­ings that reveal tips on how con­sumers might avoid the inflated prices.

3Qs: Uber’s on the move

The San Francisco-​​based ride-​​sharing com­pa­nyhas grown in pop­u­larity in recent years, expanding to more than 100 cities world­wide. Here, Joseph Giglio, an exec­u­tive pro­fessor in the D’Amore McKim School of Busi­ness, dis­cusses Uber’s recent suc­cess and what it says about the out­look of urban trans­porta­tion in the future.