Blog:  iNSolution

From belly to brain: The science of Thanksgiving

There are cer­tain things most Amer­i­cans expect to encounter on Thursday: Turkey. Mashed pota­toes. A lazy after­noon. Too many lagers. A belly ache. A nod toward the things we’re thankful […]

3Qs: On ‘Black Friday,’ will retailers see green?

With Thanks­giving set for tomorrow, ‘Black Friday’ and ‘Cyber Monday’ are just around the corner. Given the cur­rent eco­nomic uncer­tainty, will con­sumers still turn out in droves to take advan­tage of the hol­iday sales and one-​​day deals? We asked Fleura Bardhi, asso­ciate pro­fessor of mar­keting in the Col­lege of Busi­ness Admin­is­tra­tion, to examine how con­sumers and retailers will approach Black Friday shop­ping and pro­mo­tions this year.