Technically speaking, I’m an arts student. Technically. I’m a Communication Studies student in the College of Arts, Media & Design. Most of my time at my co-ops and internships has […]
A viral marketing campaign for the summer blockbuster movie “Super 8” hit the Web more than a year before its theatrical release last Friday. We asked senior academic specialist Terrence Masson, director of the creative industries program at Northeastern, to analyze the impact of using social networks to drive audiences to the movies.