3Qs: What are you watching? #Now

We binge watch TV shows, live tweet along with actors, and indulge in increas­ingly com­pelling online pro­gram­ming. But these are just a few exam­ples of the TV industry’s recent evo­lu­tion, says Bill Lan­caster, a lec­turer in the Depart­ment of Com­mu­ni­ca­tion Studies.

Blog:  The Works

Brand for Hire: Crafting Your Professional Persona Online, Or, Have You Googled Yourself Lately?

Let’s start with a simple task: Google your­self.  Do you like what you find?  What appears on the first page?  Will it help you pro­fes­sion­ally? Many of us are already […]

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.

Big data’s role in business innovation

New assis­tant pro­fessor Christoph Riedl applies his research inter­ests in data sci­ence and com­pu­ta­tional social sci­ence to study sub­stan­tive research ques­tions in areas ranging from online social net­works to decision-​​making, team­work, and productivity.

3Qs: Tech sector ‘bubble-​​ing’ over?

The leading social-​​media news site, Mash­able, recently released an info­graphic com­paring the suc­cesses and fail­ures of new new-​​venture com­pa­nies today to those in the dot-​​com era of the late 1990s and early– 2000s, beg­ging the ques­tion, “Are we in a tech bubble?” John Friar, an exec­u­tive pro­fessor of entre­pre­neur­ship at North­eastern and an expert in tech­nology strategy for start-​​up com­pa­nies, explains what it means to be in a tech bubble, if the world is in fact in one, and how start-​​ups can avoid the worst fall-​​out from a bursting bubble.

3Qs: Campaigning in Twitter’s virtual ‘big tent’

Pres­i­dent Obama, who’s known for his social media savvy, held the first-​​ever Twitter Town Hall meeting last week, where he answered the public’s ques­tions about taxes, jobs and the economy. Dan Kennedy, an asso­ciate pro­fessor of jour­nalism, is an expert in news reporting and social net­works. Here, he dis­cusses Obama’s choice to engage the public through Twitter, and the use of social media by pres­i­den­tial can­di­dates and journalists.

Committed to changing lives

Micro-​​finance expe­ri­ence in South Africa and a pres­i­den­tial speech inspire a young North­eastern alumna to follow a path of helping others