Studying for finals, the annual gingerbread construction contest, and Northeastern’s newly announced science and engineering research complex were among our selections for tweets from the Northeastern community this week.
Successful companies combine product performance with consumer insights to build brand loyalty, according to Edward Shirley, president and CEO of Bacardi Limited, who spoke on Wednesday at Northeastern’s CEO Breakfast Forum.
Empowerfest, Global Entrepreneurship Week, and other campus happenings were among our selections for tweets from the Northeastern community this week, the first of a new news@Northeastern feature.
Here are five social media outlets where you can find—and connect with—Northeastern.
New assistant professor Christoph Riedl applies his research interests in data science and computational social science to study substantive research questions in areas ranging from online social networks to decision-making, teamwork, and productivity.
Facebook and Twitter are powerful tools for leveraging your brand, according to a trio of social media experts who offered advice to students on Thursday.
Through social media savvy and sheer determination, Northeastern alumnus Perry Acks landed his dream job as a production assistant for Bethenny Frankel’s upcoming talk show.
Charles Fountain, an associate professor of journalism, discusses the social media backlash against Wimbledon champion Marion Bartoli’s physical appearance and the evolution of the media’s coverage of women’s sports.
Music industry major Caitlyn Dougher drew thousands of concertgoers to an annual music festival in Reykjavik, Iceland, through a five-month social media campaign.
Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.
Though some have argued the opposite, social media actually makes us more social, says assistant professor of communication studies Brooke Foucault Welles.
Raymond Fu designs algorithms capable of rapidly analyzing photos and videos on Facebook.