Consumer is king, says Bacardi CEO

Suc­cessful com­pa­nies com­bine product per­for­mance with con­sumer insights to build brand loy­alty, according to Edward Shirley, pres­i­dent and CEO of Bac­ardi Lim­ited, who spoke on Wednesday at Northeastern’s CEO Break­fast Forum.

Tweets of the Week: Nov. 17–22

Empow­er­fest, Global Entre­pre­neur­ship Week, and other campus hap­pen­ings were among our selec­tions for tweets from the North­eastern com­mu­nity this week, the first of a new news@Northeastern feature.

Big data’s role in business innovation

New assis­tant pro­fessor Christoph Riedl applies his research inter­ests in data sci­ence and com­pu­ta­tional social sci­ence to study sub­stan­tive research ques­tions in areas ranging from online social net­works to decision-​​making, team­work, and productivity.

Don’t stop the music

Music industry major Caitlyn Dougher drew thou­sands of con­cert­goers to an annual music fes­tival in Reyk­javik, Ice­land, through a five-​​month social media campaign.

3Qs: Pros and cons of celebrity endorsements

Bruce Clark, asso­ciate pro­fessor of mar­keting in the D’Amore-McKim School of Busi­ness, exam­ines how com­pa­nies respond to scan­dals involving their celebrity part­ners, and how social media have changed the land­scape for these busi­ness decisions.

3Qs: Stocking up on Facebook?

Tunde Kovacs, assis­tant pro­fessor of finance in the Col­lege of Busi­ness Admin­is­tra­tion, ana­lyzes why Facebook’s stock dropped since its IPO and dis­cusses the chal­lenges of valuing social media companies.