Music industry major Caitlyn Dougher drew thousands of concertgoers to an annual music festival in Reykjavik, Iceland, through a five-month social media campaign.
Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.
Though some have argued the opposite, social media actually makes us more social, says assistant professor of communication studies Brooke Foucault Welles.
Raymond Fu designs algorithms capable of rapidly analyzing photos and videos on Facebook.
Tunde Kovacs, assistant professor of finance in the College of Business Administration, analyzes why Facebook’s stock dropped since its IPO and discusses the challenges of valuing social media companies.
The leading social-media news site, Mashable, recently released an infographic comparing the successes and failures of new new-venture companies today to those in the dot-com era of the late 1990s and early– 2000s, begging the question, “Are we in a tech bubble?” John Friar, an executive professor of entrepreneurship at Northeastern and an expert in technology strategy for start-up companies, explains what it means to be in a tech bubble, if the world is in fact in one, and how start-ups can avoid the worst fall-out from a bursting bubble.
President Obama, who’s known for his social media savvy, held the first-ever Twitter Town Hall meeting last week, where he answered the public’s questions about taxes, jobs and the economy. Dan Kennedy, an associate professor of journalism, is an expert in news reporting and social networks. Here, he discusses Obama’s choice to engage the public through Twitter, and the use of social media by presidential candidates and journalists.
Micro-finance experience in South Africa and a presidential speech inspire a young Northeastern alumna to follow a path of helping others