3Qs: News Corp. may still have a price to pay

News Cor­po­ra­tion, the world’s second largest media con­glom­erate, and its CEO, Rupert Mur­doch, have been plagued by scandal since it was revealed that jour­nal­ists at the company’s British tabloid, News of the World, had hacked into voice­mail accounts belonging to celebri­ties, politi­cians and other public fig­ures. Harlan Platt, a finance pro­fessor in the Col­lege of Busi­ness Admin­is­tra­tion who spe­cial­izes in crisis response, says a com­pany needs to take imme­diate and delib­erate action if it hopes to sur­vive a major scandal.