The lives of mannequins, and how they reflect our own

From “very lady-​​like and proper” to “abstract and more daring,” alumnus Ralph Pucci talks about the evo­lu­tion of man­nequins. Pucci, an inno­vator in the field, will par­tic­i­pate in help lead a sym­po­sium today that explores the art, busi­ness, and pol­i­tics of these retail figures.

3Qs: Buying into the knockoff factor?

Retail titans Apple, Nike and Ikea have to com­pete with impostor replicas of their retail stores that have popped up in the southern dis­trict of Kun­ming city in south­west China and other parts of the world. These stores hawk knockoff prod­ucts to some­times unknowing cus­tomers. Tony Gao, an assis­tant pro­fessor of mar­keting in Northeastern’s Col­lege of Busi­ness Admin­is­tra­tion, inter­prets the broader impli­ca­tions to con­sumer wel­fare, intel­lec­tual prop­erty rights pro­tec­tion and how these com­pet­i­tive behav­iors affect inter­na­tional marketing.