Professor brings science to the art of persuasion

Assis­tant pro­fessor Nick Beauchamp has brought sci­ence to the art of crafting per­sua­sive text for things like adver­tise­ments and polit­ical talking points. A study found the algo­rithm he cre­ated gen­er­ated per­sua­sive text that shifted people’s opin­ions of Pres­i­dent Barack Obama’s health­care law.

Blog:  iNSolution

Guest Post: More debate analysis from Twitter

Debate season is an exciting time for pro­fessor David Lazer’s lab, and I’m delighted to be able to bring you more analysis from their team. This time, research assis­tant pro­fessor Yu-​​​​Ru […]

Blog:  iNSolution

Data for the debates

Sixty mil­lion people are expected to tune in on Wednesday night to watch the first pres­i­den­tial debate of this elec­tion season. While the debates them­selves may not deter­mine the outcome […]