The science behind your Netflix recommendations

More than eight out of 10 movies or TV shows Net­flix users watch are based on the site’s rec­om­men­da­tions. Those sug­ges­tions are the result of com­plex algo­rithms, according to Carlos Gomez Uribe, vice pres­i­dent of product inno­va­tion at Net­flix, who spoke on campus Thursday as part of the Pro­files in Inno­va­tion Pres­i­den­tial Speaker Series.

3Qs: What are you watching? #Now

We binge watch TV shows, live tweet along with actors, and indulge in increas­ingly com­pelling online pro­gram­ming. But these are just a few exam­ples of the TV industry’s recent evo­lu­tion, says Bill Lan­caster, a lec­turer in the Depart­ment of Com­mu­ni­ca­tion Studies.