Earlier this month, the American Civil Liberties Union released a new report revealing that law-enforcement agencies frequently use cell-phone tracking data provided by wireless carriers — often without a warrant. … read more »
It was recently announced that Apple, assessed at $150 billion, surpassed Google as the world’s most valuable brand. This comes a year after overtaking Microsoft as the globe’s most valuable technology company. The day after the announcement, Microsoft made its biggest purchase to date, buying Skype for $8.5 billion. Here, Andrew Rohm, associate professor of marketing at Northeastern University, assesses the branding and marketing strategies employed by these goliath companies.
Smart phone users are constantly on the move, and advertisers are increasingly trying to catch them along the way. Groupon, for instance, has now launched a service pitching deals to users based on their current location. Fareena Sultan, professor of marketing and the Robert Morrison Fellow in the College of Business Administration, assesses the future of mobile marketing and the potential for consumer backlash.