The D’Amore-McKim School of Business hosted more than 40 co-op employers at an expo on Wednesday in Cabot Cage.
3Qs: To view or not to view?
Scott Swain, an assistant professor of marketing, discusses whether an ad-skipping technology could affect television’s business model.
A piece of Maine
An entrepreneur shares his love of lobster with the world.
Northeastern remembers Thomas Moore
As innovative dean of the College of Business Administration, Moore left a powerful legacy, including launching new global and online programs
3Qs: Microsoft trying to take another bite of the Apple?
It was recently announced that Apple, assessed at $150 billion, surpassed Google as the world’s most valuable brand. This comes a year after overtaking Microsoft as the globe’s most valuable technology company. The day after the announcement, Microsoft made its biggest purchase to date, buying Skype for $8.5 billion. Here, Andrew Rohm, associate professor of marketing at Northeastern University, assesses the branding and marketing strategies employed by these goliath companies.
3Qs: Is mobile marketing a trend or just trendy?
Smart phone users are constantly on the move, and advertisers are increasingly trying to catch them along the way. Groupon, for instance, has now launched a service pitching deals to users based on their current location. Fareena Sultan, professor of marketing and the Robert Morrison Fellow in the College of Business Administration, assesses the future of mobile marketing and the potential for consumer backlash.
Business is just poppin’
A new gluten-free snack is appearing on store shelves across the country, and it’s another entrepreneurial success story at Northeastern
