3Qs: Technology and the power of sound

In his new book, “Sonic Per­sua­sion: Reading Sound in the Recorded Age,” Greg Goodale, assis­tant pro­fessor of com­mu­ni­ca­tion studies, crit­i­cally ana­lyzes how a wide range of actual sounds — from U.S. pres­i­dents’ audio record­ings to car­toon sound­tracks — have been used as per­sua­sive devices, often pro­viding greater meaning to inter­pre­ta­tions of iden­tity, cul­ture and history.