Hollywood shines ‘spotlight’ on alumnus, former journalism professor

When Hol­ly­wood pro­ducers approached former North­eastern jour­nalism pro­fessor and alumnus Walter Robinson and the team of Boston Globe reporters whose “Spot­light” series broke open the Roman Catholic Church sex abuse scandal in 2002, they had some trepidation.

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.