In response to revelations of failures in the Google Flu Trends’ predictive capabilities, Northeastern University researchers examined how Big Data can best be utilized for scientific gain in a report published online on Thursday in the journal Science.
Assistant professor David Smith is leveraging digital humanities techniques to analyze syntactic changes throughout history in an effort to understand how languages evolve.
Northeastern hosted top employers of co-op students and alumni at a roundtable event.
Marty Vona, an assistant professor in the College of Computer and Information Science, discusses the technical challenges of Google’s newest venture.
Network scientists at Northeastern find that Google’s PageRank algorithm can reveal complex interactions in other kinds of networks, such as the human body.
It was recently announced that Apple, assessed at $150 billion, surpassed Google as the world’s most valuable brand. This comes a year after overtaking Microsoft as the globe’s most valuable technology company. The day after the announcement, Microsoft made its biggest purchase to date, buying Skype for $8.5 billion. Here, Andrew Rohm, associate professor of marketing at Northeastern University, assesses the branding and marketing strategies employed by these goliath companies.