Does Big Data have the flu?

In response to rev­e­la­tions of fail­ures in the Google Flu Trends’ pre­dic­tive capa­bil­i­ties, North­eastern Uni­ver­sity researchers exam­ined how Big Data can best be uti­lized for sci­en­tific gain in a report pub­lished online on Thursday in the journal Science.

3Qs: The driverless car

Marty Vona, an assis­tant pro­fessor in the Col­lege of Com­puter and Infor­ma­tion Sci­ence, dis­cusses the tech­nical chal­lenges of Google’s newest venture.

3Qs: Microsoft trying to take another bite of the Apple?

It was recently announced that Apple, assessed at $150 bil­lion, sur­passed Google as the world’s most valu­able brand. This comes a year after over­taking Microsoft as the globe’s most valu­able tech­nology com­pany. The day after the announce­ment, Microsoft made its biggest pur­chase to date, buying Skype for $8.5 bil­lion. Here, Andrew Rohm, asso­ciate pro­fessor of mar­keting at North­eastern Uni­ver­sity, assesses the branding and mar­keting strate­gies employed by these goliath companies.