3Qs: Pros and cons of celebrity endorsements

Bruce Clark, asso­ciate pro­fessor of mar­keting in the D’Amore-McKim School of Busi­ness, exam­ines how com­pa­nies respond to scan­dals involving their celebrity part­ners, and how social media have changed the land­scape for these busi­ness decisions.

Complex systems made simple

Net­work sci­en­tists at North­eastern have designed an algo­rithm capable of iden­ti­fying the subset of com­po­nents that reveal a com­plex system’s overall nature.

How to start a termite ‘orgy’

In new research, Rebeca Rosen­gaus, an asso­ciate pro­fessor in the depart­ment of marine and envi­ron­mental sci­ences, and her stu­dent Tamara Hartke turn an old theory of ter­mite behavior on its head.

Got snow? Tips for safe shoveling

A major bliz­zard is bearing down on the Atlantic Coast. What better time, then, to brush up on proper shov­eling tech­nique? Lift heavy snow with your legs and keep the shovel close to your body, says Alycia Markowski, an asso­ciate clin­ical pro­fessor in the Depart­ment of Phys­ical Therapy.

The secrets of spider silk

Steve Cran­ford, an assis­tant pro­fessor of civil and envi­ron­mental engi­neering, studies spider silk and other nat­ural mate­rials for insight into designing more robust syn­thetic structures.

3Qs: ‘Driving’ a new pair of arms

Learning how to con­trol a new pair of arms would be like learning how to drive a car, says Christo­pher Hasson, a sen­so­ri­motor con­trol expert and a newly appointed assis­tant pro­fessor in the depart­ment of phys­ical therapy.

Data mining in a complex world

The real world is an enor­mously com­plex net­work in which every­thing is inter­con­nected. Assis­tant pro­fessor of com­puter and infor­ma­tion sci­ence Yizhou Sun develops data-​​mining algo­rithms that take advan­tage of that complexity.