3Qs: Pros and cons of celebrity endorsements

Bruce Clark, asso­ciate pro­fessor of mar­keting in the D’Amore-McKim School of Busi­ness, exam­ines how com­pa­nies respond to scan­dals involving their celebrity part­ners, and how social media have changed the land­scape for these busi­ness decisions.

3Qs: The business of the Olympics

Rosanna Garcia, an asso­ciate pro­fessor of mar­keting who has attended the summer Olympics since 1984, explains how the Games have changed over the last two decades.

3Qs: Life after the Olympics

Jus­tine Siegal of Sport in Society says early prepa­ra­tion and a strong sense of self can help Olympic ath­letes lead suc­cessful lives long after their playing days are over.