Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.
Rosanna Garcia, an associate professor of marketing who has attended the summer Olympics since 1984, explains how the Games have changed over the last two decades.
Justine Siegal of Sport in Society says early preparation and a strong sense of self can help Olympic athletes lead successful lives long after their playing days are over.
The executive director of Northeastern’s Sport in Society center says pro athletes need to be more mindful of their powerful influence on children
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