3Qs: Target’s security breach

Asso­ciate pro­fessor and cyber­se­cu­rity expert Engin Kirda dis­cusses the data secu­rity breach at Target last week that affected up to 40 mil­lion cus­tomers and how cyber­at­tacks have evolved in recent years.

Consumer is king, says Bacardi CEO

Suc­cessful com­pa­nies com­bine product per­for­mance with con­sumer insights to build brand loy­alty, according to Edward Shirley, pres­i­dent and CEO of Bac­ardi Lim­ited, who spoke on Wednesday at Northeastern’s CEO Break­fast Forum.

3Qs: Buying into the knockoff factor?

Retail titans Apple, Nike and Ikea have to com­pete with impostor replicas of their retail stores that have popped up in the southern dis­trict of Kun­ming city in south­west China and other parts of the world. These stores hawk knockoff prod­ucts to some­times unknowing cus­tomers. Tony Gao, an assis­tant pro­fessor of mar­keting in Northeastern’s Col­lege of Busi­ness Admin­is­tra­tion, inter­prets the broader impli­ca­tions to con­sumer wel­fare, intel­lec­tual prop­erty rights pro­tec­tion and how these com­pet­i­tive behav­iors affect inter­na­tional marketing.