Retail titans Apple, Nike and Ikea have to compete with impostor replicas of their retail stores that have popped up in the southern district of Kunming city in southwest China and other parts of the world. These stores hawk knockoff products to sometimes unknowing customers. Tony Gao, an assistant professor of marketing in Northeastern’s College of Business Administration, interprets the broader implications to consumer welfare, intellectual property rights protection and how these competitive behaviors affect international marketing.
Northeastern finance and entrepreneurship major sees the value in international co-op, and focuses on finding another international experience
News Corporation, the world’s second largest media conglomerate, and its CEO, Rupert Murdoch, have been plagued by scandal since it was revealed that journalists at the company’s British tabloid, News of the World, had hacked into voicemail accounts belonging to celebrities, politicians and other public figures. Harlan Platt, a finance professor in the College of Business Administration who specializes in crisis response, says a company needs to take immediate and deliberate action if it hopes to survive a major scandal.
Business school’s executive education program is key as the federal agency evolves into an intelligence-led organization positioned to meet 21st century threats
A new gluten-free snack is appearing on store shelves across the country, and it’s another entrepreneurial success story at Northeastern