To make trusted connections in today’s world, companies must deliver authentic stories through inspiring experiences, according to Karen Kaplan, chairman and CEO of the advertising agency Hill Holliday, who spoke on Wednesday at Northeastern’s CEO Breakfast Forum.
Successful companies combine product performance with consumer insights to build brand loyalty, according to Edward Shirley, president and CEO of Bacardi Limited, who spoke on Wednesday at Northeastern’s CEO Breakfast Forum.
Larry J. Merlo, president and CEO of CVS Caremark, said on Tuesday at Northeastern’s CEO Breakfast Forum that the challenges presented by America’s rapidly evolving healthcare landscape will require novel solutions—particularly those rooted in pharmacy.
EMC Corporation Chairman and CEO Joseph M. Tucci said Friday at Northeastern’s CEO Breakfast Forum that businesses’ future success will be increasingly defined by how they innovate and take advantage of opportunities presented by information technology’s transformation.
Sheila Lirio Marcelo, founder and CEO of Care.com, shared her entrepreneurial journey and the critical components of building a strong brand on Wednesday at Northeastern’s CEO Breakfast Forum.
The CEO of the world’s largest food service company said at Northeastern’s first CEO Breakfast in London that outsourcing could save countries billion of dollars a year.
Nigel Travis, chief executive officer of Dunkin’ Brands and president of Dunkin’ Donuts U.S., discussed how globalization has presented great opportunities and challenges for his company at the Northeastern CEO Breakfast Forum on Thursday.
Joseph Petrowski, CEO of Cumberland Farms Gulf Oil Group, said at Northeastern’s CEO Breakfast Forum on Tuesday that successful companies adapt and listen to their customers.
At a Northeastern breakfast forum on Tuesday, the chief executive officer of Bank of America expressed optimism that the country is moving out of economic crisis, though hurdles for businesses and consumers remain