3Qs: Pros and cons of celebrity endorsements

Bruce Clark, asso­ciate pro­fessor of mar­keting in the D’Amore-McKim School of Busi­ness, exam­ines how com­pa­nies respond to scan­dals involving their celebrity part­ners, and how social media have changed the land­scape for these busi­ness decisions.

3Qs: From Tinseltown to Public Office

Having expressed an interest in run­ning for elec­tive office—perhaps as a Repub­lican can­di­date in the 2013 New York City mayor’s race—actor Kelsey Grammer may be the latest celebrity hoping to cross over to the world of pol­i­tics. We asked jour­nalism pro­fessor Alan Schroeder to weigh in on the his­tory of celebri­ties who run for office and ana­lyze the advan­tages they have over tra­di­tional candidates.