Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.
Having expressed an interest in running for elective office—perhaps as a Republican candidate in the 2013 New York City mayor’s race—actor Kelsey Grammer may be the latest celebrity hoping to cross over to the world of politics. We asked journalism professor Alan Schroeder to weigh in on the history of celebrities who run for office and analyze the advantages they have over traditional candidates.
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