Sheila Lirio Marcelo, founder and CEO of Care.com, shared her entrepreneurial journey and the critical components of building a strong brand on Wednesday at Northeastern’s CEO Breakfast Forum.
Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.
Rae André, a professor of organizational behavior and theory in the D’Amore-McKim School of Business, says a new form of business corporations falls into what she calls a “gray sector.”
Working with hundreds of students each semester, the E-Club is a major force in fostering entrepreneurship on campus.
Hostess Brands filed for bankruptcy, then a judge forced the company back into mediation with union workers. Finance professor Harlan Platt explores this tricky scenario, and what could become of America’s beloved treat, the Twinkie.
Dan Belcher, BA’03, has co-founded a cloud-computing startup, and this semester he is bringing entrepreneurship lessons back to the classroom.
President Joseph E. Aoun told Seattle-area leaders Wednesday night that Northeastern’s new graduate campus will leverage the strengths of both the university and the region, creating solutions to regional and global challenges.
Nigel Travis, chief executive officer of Dunkin’ Brands and president of Dunkin’ Donuts U.S., discussed how globalization has presented great opportunities and challenges for his company at the Northeastern CEO Breakfast Forum on Thursday.
The D’Amore-McKim School of Business hosted more than 40 co-op employers at an expo on Wednesday in Cabot Cage.
Researchers at Northeastern’s Center for High-rate Nanomanufacturing have developed a new device that could dramatically reduce the cost of microchips, which play integral roles in our high-tech society.
Northeastern’s Center for Emerging Markets hosted a weekend conference on emerging market multinational companies.
Ravi Ramamurti, a Distinguished Professor of International Business, explains why reverse innovation in emerging markets may shape the globe’s innovation landscape.