Fareena Sultan, professor of marketing in the College of Business Administration, explains how and why China has become the king of the mobile phone market.
Joseph Petrowski, CEO of Cumberland Farms Gulf Oil Group, said at Northeastern’s CEO Breakfast Forum on Tuesday that successful companies adapt and listen to their customers.
Scott Swain, an assistant professor of marketing, discusses whether an ad-skipping technology could affect television’s business model.
An entrepreneur shares his love of lobster with the world.
Business major Scott Keenan’s experiential-learning opportunity with Reebok earned him Northeastern’s ‘Coolest Co-op.’
Richard Goettle IV, a finance and insurance lecturer in the College of Business Administration, explains why drivers are suddenly paying a lot more at the pump.
A new gluten-free snack is appearing on store shelves across the country, and it’s another entrepreneurial success story at Northeastern
Discount websites catch plenty of first-time patrons, but business professor Richard Hanna says they don’t always net loyal customers.