Innovation key to improving patient care, access

Larry J. Merlo, pres­i­dent and CEO of CVS Care­mark, said on Tuesday at Northeastern’s CEO Break­fast Forum that the chal­lenges pre­sented by America’s rapidly evolving health­care land­scape will require novel solutions—particularly those rooted in pharmacy.

Why IT decisions will make or break businesses

EMC Cor­po­ra­tion Chairman and CEO Joseph M. Tucci said Friday at Northeastern’s CEO Break­fast Forum that busi­nesses’ future suc­cess will be increas­ingly defined by how they inno­vate and take advan­tage of oppor­tu­ni­ties pre­sented by infor­ma­tion technology’s transformation.

CEO puts the ‘care’ in brand power

Sheila Lirio Marcelo, founder and CEO of Care​.com, shared her entre­pre­neurial journey and the crit­ical com­po­nents of building a strong brand on Wednesday at Northeastern’s CEO Break­fast Forum.

3Qs: Pros and cons of celebrity endorsements

Bruce Clark, asso­ciate pro­fessor of mar­keting in the D’Amore-McKim School of Busi­ness, exam­ines how com­pa­nies respond to scan­dals involving their celebrity part­ners, and how social media have changed the land­scape for these busi­ness decisions.

3Qs: Bitter taste for an American treat?

Hostess Brands filed for bank­ruptcy, then a judge forced the com­pany back into medi­a­tion with union workers. Finance pro­fessor Harlan Platt explores this tricky sce­nario, and what could become of America’s beloved treat, the Twinkie.

Synergy in Seattle

Pres­i­dent Joseph E. Aoun told Seattle-​​area leaders Wednesday night that Northeastern’s new grad­uate campus will leverage the strengths of both the uni­ver­sity and the region, cre­ating solu­tions to regional and global challenges.

Not just America runs on Dunkin’

Nigel Travis, chief exec­u­tive officer of Dunkin’ Brands and pres­i­dent of Dunkin’ Donuts U.S., dis­cussed how glob­al­iza­tion has pre­sented great oppor­tu­ni­ties and chal­lenges for his com­pany at the North­eastern CEO Break­fast Forum on Thursday.