Successful companies combine product performance with consumer insights to build brand loyalty, according to Edward Shirley, president and CEO of Bacardi Limited, who spoke on Wednesday at Northeastern’s CEO Breakfast Forum.
Last week, the startup company Fantex Inc. announced a new marketplace for investors to buy and sell shares linked to the brand value and economic performance of professional athletes—and one […]
New assistant professor Christoph Riedl applies his research interests in data science and computational social science to study substantive research questions in areas ranging from online social networks to decision-making, teamwork, and productivity.
International affairs major Britton Green’s work at CNBC in Singapore gave him an up-close look at business reporting and digital news.
What if you could help small businesses in low-income neighborhoods and give law students transactional experience at the same time? The law school’s newest clinic is doing just that.
Entrepreneurs with ties to Northeastern got the chance to pitch their business ideas to potential investors and mentors on Wednesday night at IDEA’s biannual Pitch-a-thon.
Larry J. Merlo, president and CEO of CVS Caremark, said on Tuesday at Northeastern’s CEO Breakfast Forum that the challenges presented by America’s rapidly evolving healthcare landscape will require novel solutions—particularly those rooted in pharmacy.
EMC Corporation Chairman and CEO Joseph M. Tucci said Friday at Northeastern’s CEO Breakfast Forum that businesses’ future success will be increasingly defined by how they innovate and take advantage of opportunities presented by information technology’s transformation.
President Joseph E. Aoun discussed higher education’s ongoing transformation las a guest lecturer in the architecture course “Understanding Design.”
Terrell Hunt’s co-ops in Washington, D.C., and Edinburgh, Scotland, reinforced his commitment to a career in diplomacy.
Sheila Lirio Marcelo, founder and CEO of Care.com, shared her entrepreneurial journey and the critical components of building a strong brand on Wednesday at Northeastern’s CEO Breakfast Forum.
Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.