3Qs: What the Lochte saga can teach us about branding

After get­ting dropped by all his major spon­sors, Olympic swimmer Ryan Lochte signed a new endorse­ment deal with a little-​​known cough drop com­pany. It’s a poten­tially low-​​risk, high-​​reward move for both the ath­lete and the brand, says pro­fessor Bruce Clark.

Building businesses piece by piece

Entre­pre­neur­ship fever is sweeping North­eastern, and stu­dents all across campus are catching the bug. A host of student-​​run oper­a­tions is springing up to sup­port North­eastern star­tups, offering skills and exper­tise in fields from accounting to graphic design to soft­ware coding. To help these groups forge an alliance, fac­ulty member Dan Gre­gory made a lead gift last fall, inspiring par­ents, alumni, and fac­ulty to join in. To date, sup­port for the new initiative—which stu­dents named Mosaic—comes to $425,000.

Amazon’s quest for aerial domination

The global e-​​commerce giant released a video this week detailing its plan to use drones to deliver pack­ages in 30 min­utes or less. Here, engi­neering pro­fessor Vin­cent Harris explains why this rev­o­lu­tion won’t be landing in front of your house any time soon.

The business of innovation

Fer­nando Suarez, the new Jean C. Tempel Pro­fessor of Entre­pre­neur­ship and Inno­va­tion in the D’Amore-McKim School of Busi­ness, wants to help grow the university’s rep­u­ta­tion within the inno­va­tion and entre­pre­neurial fields.

Three distinct careers, one definitive goal

At the first event in the 2014–15 Women Who Inspire speaker series, three busi­ness leaders dis­cussed their career paths and shared insight into how busi­ness­women can make sure their inno­v­a­tive ideas are being heard in the workplace.

3Qs: The end of noncompete clauses?

In April, Mass­a­chu­setts Gov. Deval Patrick filed leg­is­la­tion that would ban non­com­pete clauses in the state, saying that they restrict inno­va­tion. Here, law pro­fessor David Phillips offers insight into the role of non­com­pete clauses and how the poten­tial new law could impact businesses.