3Qs: Can you hear me now?

AT&T Inc. has pro­posed buying T-​​Mobile USA for $39 bil­lion, a merger that would create the nation’s largest U.S. wire­less car­rier. What would this devel­op­ment mean for con­sumers and the industry? Fareena Sultan, a pro­fessor of mar­keting and the Robert Mor­rison Fellow in North­eastern University’s Col­lege of Busi­ness Admin­is­tra­tion, assesses the impact of the poten­tial deal.