Susan Barbieri Mongomery, executive professor of law and business, examines the impact of a recent verdict in favor of Apple in a case involving product infringement.
Marc Meyer, professor in the College of Business Administration, weighs in on how the departure of Jobs will affect the Apple brand, and the importance of having a “face” to a brand name.
It was recently announced that Apple, assessed at $150 billion, surpassed Google as the world’s most valuable brand. This comes a year after overtaking Microsoft as the globe’s most valuable technology company. The day after the announcement, Microsoft made its biggest purchase to date, buying Skype for $8.5 billion. Here, Andrew Rohm, associate professor of marketing at Northeastern University, assesses the branding and marketing strategies employed by these goliath companies.
Professor analyzes Apple’s handling of succession issues related to Steve Jobs’s illness, and the meaning of his leading role in the iPad 2 rollout.