Meet the graduates: Andrew Barba

Barba vividly remem­bers the moment Steve Jobs intro­duced the first iPhone to the world in 2007. A teenager at the time, he’d long been inter­ested in “hacking around and building things” with elec­tronics. As a North­eastern stu­dent, he’s devel­oped two apps and spent three co-​​ops working as a soft­ware engi­neer. We asked him what’s next after graduation.

3Qs: Microsoft trying to take another bite of the Apple?

It was recently announced that Apple, assessed at $150 bil­lion, sur­passed Google as the world’s most valu­able brand. This comes a year after over­taking Microsoft as the globe’s most valu­able tech­nology com­pany. The day after the announce­ment, Microsoft made its biggest pur­chase to date, buying Skype for $8.5 bil­lion. Here, Andrew Rohm, asso­ciate pro­fessor of mar­keting at North­eastern Uni­ver­sity, assesses the branding and mar­keting strate­gies employed by these goliath companies.