Scott Swain, an assistant professor of marketing, discusses whether an ad-skipping technology could affect television’s business model.
Northeastern students visit ninth graders in Boston to promote media literacy, and help them understand how TV and advertising messages may affect their daily lives
After dominating daytime television for 25 years, Oprah’s beloved talk show ends today, allowing her to focus on her new cable channel, OWN. For years, she recommended books and products, gave away gifts, trips and cars, and connected with audiences and home viewers in a uniquely personal way. Here, Bill Lancaster, a lecturer in communication studies and 20-year veteran of television production, discusses how Oprah defined the daytime slot and affected her viewers.
Smart phone users are constantly on the move, and advertisers are increasingly trying to catch them along the way. Groupon, for instance, has now launched a service pitching deals to users based on their current location. Fareena Sultan, professor of marketing and the Robert Morrison Fellow in the College of Business Administration, assesses the future of mobile marketing and the potential for consumer backlash.
Art and design lecturer John Kane discusses reaction to the 2012 Olympics logo, which the Iranian government claims spells out the word “Zion.”