More than ‘just entertainment’

North­eastern stu­dents visit ninth graders in Boston to pro­mote media lit­eracy, and help them under­stand how TV and adver­tising mes­sages may affect their daily lives

3Qs: Queen of Daytime TV relinquishes throne — for now

After dom­i­nating day­time tele­vi­sion for 25 years, Oprah’s beloved talk show ends today, allowing her to focus on her new cable channel, OWN. For years, she rec­om­mended books and prod­ucts, gave away gifts, trips and cars, and con­nected with audi­ences and home viewers in a uniquely per­sonal way. Here, Bill Lan­caster, a lec­turer in com­mu­ni­ca­tion studies and 20-​​year vet­eran of tele­vi­sion pro­duc­tion, dis­cusses how Oprah defined the day­time slot and affected her viewers.

3Qs: Is mobile marketing a trend or just trendy?

Smart phone users are con­stantly on the move, and adver­tisers are increas­ingly trying to catch them along the way. Groupon, for instance, has now launched a ser­vice pitching deals to users based on their cur­rent loca­tion. Fareena Sultan, pro­fessor of mar­keting and the Robert Mor­rison Fellow in the Col­lege of Busi­ness Admin­is­tra­tion, assesses the future of mobile mar­keting and the poten­tial for con­sumer backlash.